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Bestsellers and products never purchased
Knowing the bestselling and never purchased products is very important for any shop owner. First of all, this can help in making better purchasing decisions: you can scale up on your popular items and exclude unpopular ones from your order list. When analyzing, consider, for example, whether certain colors sell faster, or whether your product sales depend on a season. Secondly, defining most and least selling goods can help you to re-evaluate product design and marketing. Maybe your best items go faster just because of their placement in your web store, or because of a better description. Come up with different options and test them. To do it more effectively, engage with your customers. Conduct different surveys to find out why the best selling items are preferred, what makes them special for your buyers. Use the insights to improve your marketing and increase sales.
Bestsellers
To view bestsellers in FStore, go to Reports → Bestsellers. Enter one or more of the following search criteria to run the report:
- Start date and/or End date
- Store, if you want to select one of your stores
- Order status, such as All, Pending, Processing, Complete, Cancelled
- Payment status, such as All, Pending, Authorized, Paid, Refunded, Partially Refunded, Voided
- Category list of Category
- Manufacturer list of Manufacturers
- Billing Country list of Countries
- Vendor list of Vendors
The report will break down your best-selling products based on both units sold and revenue.
Products never purchased
To view products never purchased, go to Reports → Products Never Purchased. Enter Start date and/or End date for the report search.